Shortly after The Associates were engaged to provide association management services to a non-profit professional association, they identified that the existing information technology was not well integrated.
As a result, The Associates identified a Customer Relationship Management (CRM) system that provides enhanced functionality and business agility and is configured with a more integrated, powerful and modern CRM cloud-based software system.
Migrating to new the system provided the benefit of predictive information that informs its strategic direction and priorities, supported the development and measurement of key performance indicators and provided data and insights into member engagement that drive program development and communications activities.
The return on investment was felt immediately through increased productivity, data and insights, streamlined financial management processes, and member experience.